![]() The demand for environmentally friendly packaging has finally reached a point that companies are responding and we are able to make the move without not only not compromising our brand but not compromising quality as well.Ĭoffee Design is a feature series by Zachary Carlsen on Sprudge. 12,742 likes 33 talking about this 14,067 were here. Coffee served fresh daily since 2008 mymadcap. MadCap Cafe Narre Warren Menu - View the Menu for MadCap Cafe Melbourne on Zomato for Delivery, Dine-out or Takeaway, MadCap Cafe menu and prices. However, we are currently working on switching to an environmentally friendly bag. 12,742 likes 33 talking about this 14,067 were here. Is the package recyclable? Any other pro-environment info about the package you want to share? Our current bags are manufactured by Pack Plus Converting in Chino, CA. We include general taste descriptors, roast date, batch number (for QC purposes), and a short, two to three sentence story about the coffee. We had pretty low budget design for the first couple years, just something to make it work because putting all of our energy into the coffee itself. What coffee information do you share on the package? What’s the motivation behind that? The restaurant has no concept (as Fuller’s husband, a food and beverage consultant, keeps pointing out to her), no visual identity, no logo, only the most discreet of exterior. The black and white overall look we developed is something we feel really stood out and the packaging has since become instantly recognizable on shelves. In contrast, the Madcap logo and packaging-from the typeface to the lightning bolt to the colors to the fabric label-were directly inspired by lux, high fashion. Madcap Coffee was founded in 2008 and is based in Michigan, USA. A few had bold blocks of a single color or a brash posture. It offers roasting and selling of coffee beans that are sourced directly from the farmers. At the time, we found that most coffee brands were looking to other coffee brands for inspiration on packaging, seeing things like kraft paper bags, stamps, and earthy colors on almost everything. So we took a lot of time to research what was out there and find out what was and wasn’t being done. We didn’t want Madcap to look like they fit in because we felt it misrepresented their approach. Speaking as designers, we loved Madcap coffee and were excited to visually represent the skilled intentionality that makes Madcap exceptional. Please describe the look in your own words. The black and white of the packaging is constant but the use of different colors to represent each coffee makes each experience really unique and memorable. The other key part is the individual coffees’ unique colors on the band. ![]() This is something that a lot of people don’t realize at first until they have a chance to hold the bag in their hands and interact up-close. The signature part of the Madcap packaging is the fabric label with the Madcap logo design.
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